Aktuelle Publikationen
The Consumer’s Voice - Can Your Company Hear It?
Ivan Bascle, Mary Egan, Emmanuel Huet, Kate Manfred, Sharon Marcil
25. November 2009
Our benchmarking study of consumer insight capabilities across 40 global companies representing multiple consumer-facing industries revealed four stages: from traditional, "order-taking" market research to strategic, integrated business insight. Most companies are in the bottom two stages today. To close the gap, companies must improve both the performance of the insight function and the engagement model with the business. Those that do so successfully can boost the impact of consumer insight—reaping the benefits in market share, customer retention, and profits. PDF ansehen
Value Creators Report 2009 - Searching for Sustainability: Value Creation in an Era of Diminished Expectations
Eric E. Olsen, Frank Plaschke, Daniel Stelter
13. Oktober 2009
The key value-creation challenge in today’s postdownturn economy is sustainability: an approach to shareholder value that allows a company to deliver above-average returns consistently and over relatively long periods of time. This report defines four pathways to sustainable value creation, based on analysis of the world’s top sustainable value creators. It also describes practical steps executives can take to define their own strategy for sustainable value creation, using a new BCG tool known as the TSR sustainability matrix. PDF ansehen
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